Friday, February 22, 2008

NEWSFLASH: DirecTV to carry The Mtn.

Several newspapers are reporting that DirecTV will carry the mtn. starting August 1. An official announcement is expected later today.

See the Deseret Morning News, Salt Lake Tribune, Denver Post, and the San Diego Union Tribune.

DirecTV has about 15 times more subscribers than the cable networks that presently carry The Mtn., and, more importantly, DirecTV is available nationwide. The Wimple believes this distribution expansion is sufficient to lure nationwide media attention to the MWC's conference games, and give the league's top teams a comparable platform to make the case for national prominence that they have lacked.

Whereas BYU's 16-game conference winning streak has hitherto largely gone unnoticed, this kind of performance in conference now can be an asset for any Mountain West team's national perception, and ranking.

Upon official announcement, Commissioner Thompson deserves accolades and applause for the vision and incredible persistence he has displayed in creating and pursuing quality distribution for The Mtn.

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